2013 Nissan Leaf pricing starts at under $29K before incentives kick in for the S version.

Leaf SV starts under $32K before incentives, and the top-of-the-line Leaf SL starts under $34,500 before incentives.

Prices do not include an $850 destination charge.

More details straight from Nissan.

http://nissannews.com/en-US/nissan/usa/releases/nissan-brings-new-u-s-assembled-2013-leaf-to-market-with-major-price-reduction

And from Inside EVs.

http://insideevs.com/nissan-prices-new-leaf-s-model-at-28800-puts-plug-in-competition-on-notice/